AI-Powered Back-Office for Retail Store Chains
Redstone Platform
Product Design • BackOffice • Automation
My Role
Product Scope
My Work Timeline
2023 - 2024
My Deliverables
- Competitive Analysis
- Product Planning
- Low-fidelity wireframes
- High Fidelity Mockups
- Usability Testing and Findings
Overview
Redstone is back-office infrastructure for retail store owners and chains. It integrates with stores using different POS and product catalogues with the back office system.
Context
The client is a convenience chain store based in Western US with 17+ stores . Each store manages their finances, POS independantly causing issues in analytics and vendor dealings. POS systems range from legacy on premise systems to modern cloud based systems. They needed an effective way to manage their day to day operations and get insights into their business while reducing the overhaul cost.
My Role
As the Lead Product Designer I helped shaped the back-office product experience — translating a sprawling set of retail operations (sales, inventory, cash, accounting, compliance) into clear, workable screens, and collaborating with the product and engineering teams on flows and handoff.
The Problem
Each store manages their finances, POS independantly causing issues in analytics and vendor dealings.
The client is a convenience chain store based in Western US with 17+ stores. The goal was to unify the scattered technologies used in the independent stores of a convenience chain stores based in Western US.
Back Office Platform
Back-office Application to retrieve, reconcile, configure, and manage all records across all connected retail stores.
Store Manager App
A supplementary Mobile Application for Store Managers to manage their stores.
Owners App
A supplementary Mobile Application for Owners to get store-level to portfolio-level insights of all the stores and make informed decisions.
Customer App
A supplementary Mobile Application for Customers to get information about the stores, promotions, loyalty and much more.
Customer Data Portal
A web-based portal to manage all customer-facing communication endpoints like customer app, websites, email, sms, loyalty as well as individual store-level promotions.
Outcome
Redstone shipped as a POS-integrated back-office platform that helped the client manage their entire retail operations from a single platform. reducing their operational overhead and increasing their profitability.
Additonally, Redstone launched as an standalone platform allowing other similar retail chains to leverage the platform.